| Summary: | ‘ Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ’ Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: · Easy-to-apply strategies for business success · Insightful case studies from businesses that survived the first five years · Helpful exercises and action plans · Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. ‘ Full of very valuable information. This is not theory – but live action in print. Highly recommended. ’ Professor Alan Barrell, Judge Business School, University of Cambridge
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