The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the ""always-on"" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactio...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
Wiley
2015.
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| Edition: | 1st edition |
| Series: | Energy, climate, and the environment series.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628958206719 |
| Summary: | Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the ""always-on"" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabili |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (417 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119059790 9781119153863 |
