The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the ""always-on"" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactio...

Full description

Bibliographic Details
Other Authors: Dempster, Craig, author (author), Lee, John, 1974- author
Format: eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley 2015.
Edition:1st edition
Series:Energy, climate, and the environment series.
Subjects:
Internet marketing.
Internet advertising.
Relationship marketing.
Social media > Marketing.
Customer relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628958206719
Table of Contents:
  • The age of the customer
  • The ad tech ecosystem
  • Introducing the platform marketer
  • Identity management
  • Audience management
  • The privacy paradox
  • Media optimization
  • Channel optimization
  • Experience design and creation
  • Audience platform utilization
  • Measurement and attribution
  • Marketing technology stack
  • Organizing for success.
  • The age of the customer
  • The ad tech ecosystem
  • Introducing the platform marketer
  • Identity management.

Similar Items