Social media optimization for dummies
Learn to: Apply SEO tactics to social media Use social media to drive traffic to your website Build followers Increase engagement with customers Explore the secret to modern marketing You're already on board with social media. Now you want to learn how to take full advantage of its power t...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ:
John Wiley & Sons
c2015.
Hoboken, New Jersey : 2015. |
| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628956106719 |
Tabla de Contenidos:
- Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I Getting Started with Social Media Optimization; Chapter 1 Building the Foundations of Social Media Optimization; Defining SMO; Understanding the essential elements; Connecting social media with your web presence; Seeing What SMO Can Do for You; Making a Commitment to SMO; Finding Your Voice; Authenticity is key; Creating a voice consistent with your brand; Chapter 2 SMO Is the New SEO; Creating a Business Case
- Determining needed resourcesFraming expectations; Creating a Connection between SMO and SEO; The current role of social signals; Quality versus quantity; Connections between Google+ and SEO; Reaping the Benefits of SMO; Chapter 3 Starting Your SMO Journey; Establishing Your Presence in the Social Media World; Finding the networks that are right for you; Promoting yourself; Promoting your business on Facebook; Getting Off to a Painless Start; Adding analytics; Setting a baseline; Picking the Low‐Hanging Fruit; Building your Facebook following; Promoting your Twitter profile
- Matching Content to ChannelsPart II The Push and Pull of SMO; Chapter 4 Driving Traffic to Your Website; Blending the Right Mix for SMO Success; Creating compelling content; Creating engagement; Leveraging Likes and Shares on Facebook; Understanding Facebook Likes; Understanding Facebook Shares; Sharing on other channels; Finding New Fans and Creating New Mavens; Engaging in online communities; Exploring the wide world of niche communities; Chapter 5 Widening Your Reach; Taking Your Content to the World; Expanding your reach beyond your site visitors; Getting started with file sharing sites
- Making RSS work for youSetting up email subscriptions; Making Content That Travels Well; Repurposing content for use on other sites; Creating teasers; Chapter 6 Raising Awareness of Your Social Media Presence; Publicizing the Existence of Your Social Media Presence; Publicizing your profiles; Promoting cross‐channel; Displaying Social Media Content to Your Website Visitors; Integrating Facebook; Integrating Twitter; Part III Leveraging Social Media with Your Website; Chapter 7 Integrating Social Media Tools; Improving Your Visibility; Sharing content from your site to social media
- Sharing social media content on your siteUsing Facebook Tools; Integrating Google+; Tapping Into the WordPress Community; Implementing Social Login; Facebook Login; Twitter login; Google+ login; Other login alternatives; Chapter 8 Inspiring User Engagement; Inviting Comments and Discussion; Understanding website comment functionality; Building your own discussion forum; Implementing a forum alternative; Implementing Social Discussion Tools; Using Facebook Comments to build audience; Exploring alternative systems; Chapter 9 Implementing Social Media Standards and Protocols
- Introducing Semantic Markup
