Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

Your brand, the next media company how a social business strategy enables better content, smarter marketing, and deeper customer relationships

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company....

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Detalles Bibliográficos
Autor principal: Brito, Michael (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que 2013, c2014.
Edición:1st edition
Materias:
Branding (Marketing)
Social media > Economic aspects.
Communication in marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628933706719

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