The customer culture imperative : a leader's guide to driving superior performance

The customer culture imperative a leader's guide to driving superior performance

What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Cu...

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Bibliographic Details
Other Authors: Brown, Linden, 1938- author (author), Brown, Chris L., author
Format: eBook
Language:Inglés
Published: New York : McGraw-Hill Education [2014]
Edition:1st edition
Subjects:
Consumer satisfaction.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628926206719
Table of Contents:
  • Preface
  • Introduction
  • What's best for the customer is best for the business
  • Customers' rules
  • Customer inspired innovation
  • Relentless positioning
  • Competing for the future
  • Tectonic shifts
  • The new math : 1+1=3, 4 or even 10
  • How leaders get their ducks in a row
  • How to make it happen
  • Leaving a legacy
  • Will you be ready?
  • Appendix 1: Customer culture research
  • Appendix 2: Customer culture : a leader's measurement and action guide.

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