Engage! the complete guide for brands and businesses to build, cultivate, and measure success in the new web
"The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time....
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2011.
|
| Edición: | Rev. and updated |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628896706719 |
Tabla de Contenidos:
- ENGAGE! : The Complete Guide for BRANDS and BUSINESSES to Build, Cultivate, and Measure Success in the New Web; Contents; Foreword; Preface; Introduction Welcome to the Revolution; Chapter 1 The Social Media Manifesto; The Socialization of Media is Years in the Making; The Future of Business is Already Here; We are the Champions, We are not Messengers; Conversations Happen with or without You; Social Media is One Component of a Broader Communications and Marketing Strategy; Building a Bridge between You and Your Customers; Being Human versus Humanizing Your Story
- Social Science is no Longer an ElectiveYou are not Alone; Notes; Chapter 2 Making the Case for Social Media: The Five Ws+H+E; The Rise of Unmarketing; People Influence Buying Decisions, Online and Offline; The Democratization and Socialization of Branded Media; Notes; Chapter 3 The New Media University; Integrated Marketing: The Tools; Defining Social Media; When Words Lose Their Meaning; Chapter 4 The New Media University 101: Blogs, Podcasts, and Livecasts; Blogs; Blog Example: Southwest Airlines and Dell; Podcasts; Podcast Examples: Fidelity Investments; Wikis; Wiki Example: Oracle; Notes
- Chapter 5 The New Media University 201: Communities, Social Calendars, and LivecastingCrowd-Sourced Content Communities; Social Calendars and Events; Livecasting; Chapter 6 The New Media University 301: Images and Multimedia; Images; Images Example: JetBlue and the American Red Cross on Flickr; Chapter 7 The New Media University 401: Dashboards, Social Networks, and Brands; Social Media Dashboards; Social Networks; Branded and Purpose-Driven Social Networks; Branded Social Network Examples: Panasonic Living in HD; Chapter 8 The New Media University 501: Microblogs, Monetization, and Twitter
- Microblogs, MicrocommunitiesTop 10 Monetization Trends for Social Media and Microcommunities; Tips for Twitter and Social Media for Socially Savvy Businesses; Note; Chapter 9 The New Media University 601: MobileMarketing and Video Broadcasting; Geo Location and Mobile Networking; Video Broadcast Networks; Video Example: Home Depot; Chapter 10 The New Media University 701: Social Media Optimization, SEO, and Content Distribution; Social Objects; Getting Noticed: Social Media Optimization a New Chapter of SEO; What is Social Media Optimization?; Titles; Descriptions; Tags; Content Distribution
- LinksLiking: Micro Acts of Appreciation Yield Macro Impacts; Notes; Chapter 11 The New Media University 801: Syndication, Illustration, and Aggregation; Establishing a Syndication Network; Syndicating Social Objects: An Illustration; Channeling Illustration: An Activity Stream; Aggregation: Assembling the Pieces; Example of Activity Stream; In-Network Aggregation; Syndication: Webcasting Social Objects; Autoposts and Syndication; Don't Cross the Streams; Destination Unknown: Defining the Journey through Your Experience; Notes
- Chapter 12 The New Media University 901: Brand Personality, Discovery, and Promise
