The business of sports a primer for journalists
This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, coll...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
c2011.
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| Edición: | 2nd ed |
| Colección: | Routledge communication series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628894006719 |
Tabla de Contenidos:
- Cover Page
- Title Page
- Copyright Page
- Preface to the First Edition
- Preface to the Second Edition
- Introduction: What Makes Sports a Unique Business?
- What Makes Sports a Unique Industry?
- References
- 1. The Structure of Professional Team Sports
- The Professional Leagues
- A Short Summary of the Four Major Leagues
- The Major Stakeholders In a Traditional League Structure
- Cooperation Versus Competition
- Fostering Competition
- Drawbacks
- Alternatives to the Traditional Sports League
- References
- 2. The Structure of Individual Sports
- Tournaments and Tours
- Individual Sports Athletes Are Not Employees
- Scheduling
- Rankings
- Examples of Individual Sports Governing Bodies
- References
- 3. The Structure of College and High School Sports
- Institutional Control
- Governance System
- Divisions
- Enforcement
- The Rules
- Athletic Conferences
- Championships
- High School Interscholastic Sports
- References
- 4. The International Sports System
- The International Olympic Committee
- National Olympic Committees
- International Federations
- National Governing Bodies
- Examples of International Federations and National Governing Bodies
- Helpful Websites
- References
- 5. Sports Contracts
- Contracts Involving Team Sports Athletes
- Contracts Involving Individual Sports Athletes
- Key Clauses In a League-Player Contract
- Contract Negotiations
- Coaches' Contracts
- Insurance
- Endorsement Contracts
- The Marketing Assessment
- The Key Clauses
- Sponsorship Agreements
- References
- 6. Labor Relations In Sports
- The Labor Laws
- The Leagues
- Salary Control
- Major League Baseball
- National Football League
- National Basketball Association
- The National Hockey League
- The Women's National Basketball Association
- Major League Soccer
- Miscellaneous Labor Issues.
- Summary of Key Information
- References
- 7. Sports Agents
- The Business
- Mega-Agencies
- Duties of an Agent
- The Rise of Agents
- Agent Responsibilities
- Alternatives to Agents
- Standards and Regulations
- References
- 8. Team Relocation and Facility Issues
- A Short History of Franchise Relocation
- Waves of Relocation
- New Stadiums and Arenas
- Leagues' Control of Relocation
- Facility Attempts to Stop Relocation
- Relocation and Cities
- Expansion
- Financing a Stadium
- Funding Vehicles
- The Stadium/Arena Lease
- Stadium Naming Rights
- Concessions
- Seat Licenses
- Seating Organization/Pricing
- Advertising
- Parking
- Other Revenue Generators
- Alteration of Existing Facilities
- A Final Word
- References
- 9. Sports Injuries
- Legal Theories
- Limitation of Liability Clauses
- Strict Product Liability
- State Law Immunity
- Medical Malpractice
- Risk Management
- Alcohol and Public Safety
- Defamation
- Criminal Law and Sports
- References
- 10. Performance-Enhancing Drugs In Sports
- National Collegiate Athletic Association
- The Olympic Movement
- Professional Sports
- References
- 11. Discrimination In Sports
- Race Discrimination
- Underrepresentation of Minorities
- Title IX
- Criticisms of Title IX
- Disability
- References
- 12. Intellectual Property and Sports
- Trademarks
- Copyright
- Athletes' Right of Publicity
- Licensing Agreements
- Professional Leagues and Group Licensing
- References
- 13. Traditional and New Media In Sports
- The Property Right
- The Key Audience
- Radio
- Broadcast Television
- The Olympics
- Media Ownership of Teams
- New Technologies and Sports
- The Future
- A Short Summary of U.S. Media Rights Deals
- References
- Glossary.
