Enhance Your Training Brand

In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to and remember. Finally, you will l...

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Bibliographic Details
Corporate Author: American Society for Training and Development (-)
Other Authors: Hand, Amy Author (author)
Format: eBook
Language:Inglés
Published: [Place of publication not identified] American Society for Training & Development 2010
Edition:1st edition
Series:Infoline ; 1006
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628893806719
Description
Summary:In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to and remember. Finally, you will learn how you can apply these simple concepts to your training brand, allowing you to build a more successful and effective team or organization.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (1 v.) : forms
Bibliography:Includes bibliographical references.
ISBN:9781607286288