Billy, Alfred, and General Motors the story of two unique men, a legendary company, and a remarkable time in American history
"The two men could not have been more different. One was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. The other was the educated intellectual, an expert in business strategy and management, master of all things organ...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
AMACOM
[2006]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628879706719 |
Tabla de Contenidos:
- 1920: The fateful year
- A precocious dropout forges his first empire
- A quiet student becomes a first-class supplier
- A new machine creates a new order
- Restless in Flint, antsy in New York
- The dropout's next big thing
- Birth of a General
- Shooting for the stars
- Down but hardly out
- Beating the odds with Chevrolet
- A board room coup like none before or since
- The founder's grip slips again
- A last goodbye to the baby
- Alfred pulls the ranks together
- From transformation to domination
- Epilogue: What's good for General Motors.
