The truth about the new rules of business writing
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
FT Press
2010
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| Edición: | 1st edition |
| Colección: | Truth About
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628878706719 |
Tabla de Contenidos:
- Cover
- Contents
- Introduction
- Part I: The truth about what makes writing work
- TRUTH 1 Most people aim for the wrong target
- TRUTH 2 If you can say it, you can write it
- TRUTH 3 Forget yesterday-write for today
- TRUTH 4 Planning is the magic ingredient
- TRUTH 5 To achieve your goal, look below its surface
- TRUTH 6 Cut to the chase: Put the bottom line on top
- TRUTH 7 "Me"-focused messages fail
- TRUTH 8 People are not the same: Write for differences
- TRUTH 9 Tone makes-or breaks-your message
- TRUTH 10 Knowing your inside story is the key
- TRUTH 11 Forget outlines-organize your thinking
- TRUTH 12 How to organize is a personal choice
- TRUTH 13 Every message you send has a psychological impact
- TRUTH 14 Effective messages lead with strength
- TRUTH 15 To succeed, cover your ground and remember "the ask"
- TRUTH 16 Your goal and audience determine the best way to communicate
- Part II: The truth about self-editing
- TRUTH 17 The best writers don't write
- they rewrite
- TRUTH 18 Rhythm and transitions make writing move
- TRUTH 19 Less can be a whole lot more
- TRUTH 20 Passive thinking and jargon undermine clarity
- TRUTH 21 You don't need grammar drills to spot your writing problems
- Part III: The truth about successful e-mail
- TRUTH 22 Use e-mail to communicate in the fast lane-powerfully
- TRUTH 23 Good subject lines say, "Open sesame"
- TRUTH 24 Know your e-mail do's and don'ts
- TRUTH 25 Writing good progress reports is worth your time
- Part IV: The truth about letters
- TRUTH 26 Letters: They live! And you need them
- TRUTH 27 Letters build relationships
- TRUTH 28 Cover letters matter, big time
- Part V: The truth about reports and proposals
- TRUTH 29 Good reports generate action
- TRUTH 30 Organizing complex projects isn't that hard
- TRUTH 31 Well-crafted proposals win.
- TRUTH 32 The letter format lets you shortcut proposals
- TRUTH 33 Root grant applications in "mission"-yours and the funder's
- Part VI: The truth about Web sites
- TRUTH 34 Writing is the missing factor in your competitors' Web sites
- TRUTH 35 Web sites built on keywords and content build traffic
- TRUTH 36 A home page must crystallize who you are
- Part VII: The truth about new media
- TRUTH 37 Blogging and social media are powerful business tools
- TRUTH 38 To blog for yourself, be yourself, but carefully
- TRUTH 39 Good business blogging is edgy
- TRUTH 40 Tweeting and texting: the ultimate self-edit challenge
- TRUTH 41 E-letters focus marketing and reinforce branding
- TRUTH 42 Good PowerPoint is more than pretty faces: It starts with writing
- Part VIII: The truth about writing to self-market
- TRUTH 43 Strong résumés focus on accomplishments, not responsibilities
- TRUTH 44 Fliers are easy all-purpose promotional tools
- TRUTH 45 It pays to think PR and send news releases
- TRUTH 46 Writing articles boosts your career
- TRUTH 47 The virtual world offers self-publishing power
- Part IX: The truth about tricks of the trade
- TRUTH 48 Good headlines help your writing work-a lot
- TRUTH 49 Skillful interviewing is a major (but unrecognized) business asset
- TRUTH 50 Readers are global: Try not to confuse them
- TRUTH 51 Clarity is next to godliness
- TRUTH 52 You can fix your own grammar goofs.
