Strategies for success in retail
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new...
| Other Authors: | , , , , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, N.J. :
FTPress Delivers
c2011.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628874106719 |
Table of Contents:
- Smart pricing / Jagmohan Raju
- Inside the mind of the shopper / Herb Sorensen
- Shopper intimacy / Rick DeHerder and Dick Blatt
- Habit / Neale Martin.
