Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critic...

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Bibliographic Details
Main Author: Schultz, Mike, 1974- (-)
Other Authors: Doerr, John E., Frederiksen, Lee W.
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, Inc 2013.
Edition:2nd ed
Subjects:
Service industries > Marketing.
Branding (Marketing)
Marketing.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628844206719
Table of Contents:
  • pt. I. Strategy and planning
  • pt. II. Focus on branding
  • pt. III. Generating and nurturing leads
  • pt. IV. Making the sale.

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