Facebook marketing an hour a day
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored sto...
| Autor principal: | |
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| Autores Corporativos: | , |
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley & Sons
c2012.
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| Edición: | 2nd ed |
| Colección: | Serious skills.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628843906719 |
Tabla de Contenidos:
- Internet marketing 1985-2010
- What is Facebook?
- Develop a Facebook strategy and measure success
- Month 1: create the plan and get started
- Month 2: establish corporate presence with pages and groups
- Month 3: create demand with Facebook ads
- Month 4: advanced tactics and campaign integration
- Customized experiences via Facebook applications
- The analytics of Facebook
- Organizational considerations.
