How to use images
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promo...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub
2010.
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| Edición: | 1st edition |
| Colección: | Portfolio Skills
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628842206719 |
Tabla de Contenidos:
- Contents; Introduction; History and background; Which professions use images?; Who are the intended viewers/readers?; Why are images used?; Activity; Where are images used?; When are images used?; 1. Selection; Identifying effective images; Activity; Media used for image production; Appropriate imagery; Sourcing images; The audience; Meanings of images; Social responsibility; Legal responsibilities: copyright; Case study: Logo, 5th Berlin biennial for contemporary art, Ludovic Balland; 2. Structure and Layout; Collecting the elements; Activity; Before you start; Structure related to content
- ActivityGrids; House styles and templates; Aligning images with text; Conventions; Case study: Reactype, Parc&Maul; 3. Composition; What is composition?; Identifying the audience; The rules of composition; Activity; Activity; Activity; Activity; Directing the audience; Relating images to text; Case study: Juvelen 1, Grandpeople; 4. Communication; Information or persuasion; Directing the reader to the message; Visual continuity; Visual and verbal synergy; Transmitting meanings; Activity; Case study: Photophilliac, Zane Manasco; 5. Color; Using color in print; Grayscale; Color relationships
- ActivityColor associations; Color in production; Case study: Rock Guitar Styles, John Clementson; 6. Image Potential; Scaling images; Activity; Cropping images; Manipulating images; Activity; Editing images; Camera angle and viewpoint; Case study: Flowers in the Mirrors, Hong Kong Science Museum, Nicola Chang; 7. Production; Image size and resolution; Stock weight and finish; Print processes; Activity; Color in production; Binding; Before production; Digital tips; Case study: Bastardised, Bunch Design; Glossary; Further Reading; Acknowledgements; Picture Credits; Index
