60-minute brand strategist the essential brand book for marketing professionals
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely artic...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, NJ :
Wiley
c2013.
Hoboken, New Jersey : 2013. |
| Edition: | 1st edition |
| Series: | Gale eBooks
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628839106719 |
Table of Contents:
- Introduction
- All about brands
- Branding in a postmodern culture
- Strategic perspective of branding
- Managing brand value
- About the author.
