60-minute brand strategist the essential brand book for marketing professionals
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely artic...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
c2013.
Hoboken, New Jersey : 2013. |
| Edición: | 1st edition |
| Colección: | Gale eBooks
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628839106719 |
Tabla de Contenidos:
- Introduction
- All about brands
- Branding in a postmodern culture
- Strategic perspective of branding
- Managing brand value
- About the author.
