Customer CEO how to profit from the power of your customers
Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the pow...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
Routledge, an imprint of Taylor and Francis
[2016].
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628837706719 |
Tabla de Contenidos:
- chapter 1 Stop, Look, and Listen
- Can You Hear Me Now? / Key Customer CEO Question:
- chapter 2 I Am Your Customer CEO
- Why are you so clueless? / Key Customer CEO Question:
- chapter 3 The Power of Me
- What’s in it for me? / Key Customer CEO Question:
- chapter 4 The Power of Value
- What’s this worth to me? / Key Customer CEO Question:
- chapter 5 The Power of Performance
- Does this do the job I need it to do? / Key Customer CEO Question:
- chapter 6 The Power of the Heart
- How do you make me feel? / Key Customer CEO Question:
- chapter 7 The Power of Simple
- Why is this so complicated? / Key Customer CEO Question:
- chapter 8 The Power of Yes
- Why is your answer always no? / Key Customer CEO Question:
- chapter 9 The Power of the Platform
- What about my ideas? / Key Customer CEO Question:
- chapter 10 The Power of Rebellion
- How do I break the rules? / Key Customer CEO Question:
- chapter 11 The Power of Purpose
- Do we share the same values? / Key Customer CEO Question:
- chapter 12 The Customer Thinking Solution
- Why are you like everybody else? / Key Customer CEO Question:
- chapter 13 Becoming the Customer CEO Champion
- What are you waiting for? / Key Customer CEO Question:.
