Social media engagement for dummies
Put ""engage"" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they&...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
c2013.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628833206719 |
Tabla de Contenidos:
- About the Authors; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: The Basics of Social Media Engagement; Chapter 1: Explaining the Why, Who, and How of Social Media Engagement; Seeking the Benefits of Social Media Engagement; Seeing How People and Organizations Engage with Social Media; Setting Goals for Social Media Engagement; Chapter 2: Assessing the Impact of Social Media Engagement
- Considering the Downsides of Social Media EngagementMeasuring the Value of Your Social Media Engagement; Chapter 3: Discovering Social Media Engagement Tools; Considering Traditional Online Communications Tools; Engaging with Social Networks; Incorporating Audio and Video Platforms; Recognizing Other Social Engagement Tools; Part II: Exploring the Elements of Social Media Engagement; Chapter 4: Building Trust and Credibility; Earning Trust in Social Media; Building Trust in Traditional Online Marketing; Assessing Trust and Credibility
- Chapter 5: Demonstrating Your Online Presence to Maximize EngagementSetting Realistic Goals Up Front; Paying Attention to Demonstrate Presence; Establishing a Presence Process; Setting a Schedule; Chapter 6: Creating Connections; Starting with Your Connection Goals; Identifying Your Audience; Creating a Space for Engagement; Getting the Engagement Ball Rolling; Chapter 7: Driving Interaction; Creating the Setting to Stimulate Engagement; Starting Conversations; Providing Additional Incentives for Sharing; Part III: Examining the Basic Engagement Tools
- Chapter 8: E-mail, Forums, Blogs, and WebsitesCreating Social-Powered E-mail Newsletters; Participating in Online Communities; Forming Your Own Groups and Forums; Enhancing Blogs and Websites for Engagement; Chapter 9: Facebook; Building Deeper Relationships on Facebook; Growing Your Page Community; Standing Out in the News Feed; Leveraging the Advanced Features of Facebook; Chapter 10: Twitter; Engaging in Real-Time via Twitter; Making an Impact in the Twitter Stream; Increasing Engagement via Twitter Features; Part IV: Engaging Through Additional Social Channels; Chapter 11: Pinterest
- Creating Connections by Incorporating Visual ElementsGetting Noticed In People's Pin Feeds; Leveraging Pinterest Features to Increase Engagement; Benefitting from Pinterest Integration; Chapter 12: LinkedIn; Setting Up Your LinkedIn Profile; Reaching Out and Connecting with Your Peers; Communicating through Your Company Page; Stimulating Interactions through Updates; Taking Advantage of More LinkedIn Features; Gauging LinkedIn Results; Chapter 13: Google+; Checking Out the Benefits of Google+; Getting Your Feet Wet on Google+; Getting into the Flow of G+; Expanding Your Google+ Engagement
- Chapter 14: Location-Based Services
