Social business by design transformative social media strategies for the connected company
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Jossey-Bass
2012.
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| Edición: | 1st ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628831906719 |
Tabla de Contenidos:
- pt. 1. Adapting organizations to the twenty-first century
- pt. 2. The techniques of social business
- pt. 3. Social business design and strategy.
