The role of marketing in launching new products
"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education publishing as FTPress Delivers
c2010.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628789206719 |
Tabla de Contenidos:
- Intro
- Cover
- Product Definition
- Market Testing
- Focus Groups
- Industry Experts
- Other Methods
- Product Positioning
- Establishing Price.
