Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love

"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...

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Bibliographic Details
Main Author: Till, Brian, 1960- (-)
Other Authors: Heckler, Donna, 1963-
Format: eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : FT Press 2010.
Edition:1st edition
Series:FT Press Delivers elements.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628787806719
Table of Contents:
  • Cover
  • The Brand Is Not Owned by Marketing
  • Everyone Owns It
  • Does Your Brand Keep Its Promise?.