Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...
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| Format: | eBook |
| Language: | Inglés |
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Upper Saddle River, New Jersey :
FT Press
2010.
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| Edition: | 1st edition |
| Series: | FT Press Delivers elements.
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628787806719 |
Table of Contents:
- Cover
- The Brand Is Not Owned by Marketing
- Everyone Owns It
- Does Your Brand Keep Its Promise?.
