Cita APA (7a ed.)

Till, B., & Heckler, D. (2010). Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love (1st edition.). FT Press.

Cita Chicago Style (17a ed.)

Till, Brian, y Donna Heckler. Delivering the Promise of Your Brand, Keeping the Promise ... and Other Keys to Creating Brands People Love. 1st edition. Upper Saddle River, New Jersey: FT Press, 2010.

Cita MLA (9a ed.)

Till, Brian, y Donna Heckler. Delivering the Promise of Your Brand, Keeping the Promise ... and Other Keys to Creating Brands People Love. 1st edition. FT Press, 2010.