How to create the next Facebook seeing your startup through, from idea to IPO
In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine artic...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Berkeley] :
Apress
2012.
|
| Edición: | 1st ed. 2012. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628769406719 |
Tabla de Contenidos:
- Title Page; Copyright Page; Table of Contents; Foreword; About the Author; Introduction; Chapter 1: The Mission; Have Passion for What You Do; Be Committed to What You Do; Aim High; Think Big; Be Prepared to Fail; Put It All Together; Chapter 2: Legal Structure; Obtain Legal Services; Consider Incorporation; Determine How to Split Equity Before the Need Arises; Use Vested Founders' Stock; Termination and Change of Control; 83(b) election; Payment for Stock; File Your Patents; Think Creatively About Your Company Name, Register Your Trademark, and Secure Your URL
- Adhere to Government RegulationsConsider Other Protections; Chapter 3: The Product; Creativity; Timing and Some Luck; Simplicity and Focus; Elegant Design; Engagement; Convictions; Fun Stuff; A Platform; Reactive Product Design; Mobile First; Stealth Startup; Physical World; Chapter 4: Raising Capital; Start up Lite; Know the Types of Investors That Are Out There; Angels and Superangels; Venture Capitalists; Strategic Investors; Venture Lenders; Late-Stage Funders; Understand the Stages of Investing; Seed Funding; Angel Funding; Angel Networks; AngelList.com; Old-Fashioned Networking
- AcceleratorsCrowdfunding; Herding Cats; Free Equity; Venture Capital Funding; Venture Capitalists as Seed Investors; Venture Rounds; IPO Funding; Types of Stock; Seed Series; Securities Laws; Know When to Raise Funds; Chapter 5: The Pitch; Elevator Pitch; The Deck; Mission; Product; The Opportunity; Team; Business Model; Go-to-Market Strategy; Competition; Financial Forecast; Financing; Conclusion; Seeing Is Believing; Executive Summary and Business Plan; Rookie Mistakes When Making the Pitch; Presentation Skills; Practice Meetings and Plan of Attack; Finding the Right VCs; Data Room
- Be Wary of the Fake VCDon't Get Too Excited; Thick Skin; Let the World Know; Leverage Your Investors; Summary; Chapter 6: Deal Terms; Being a Dealmaker; Negotiating Tips; Get Some Thick Skin; Valuation Is an Art, Not a Science; Types of Valuations; Critical Deal Terms; Liquidation Preference; Board of Directors; Anti-Dilution; Pay-to-Play; Drag-Along; Not-So-Important Clauses; Conversion Rights; Redemption Rights; Dividends; No Shop; Protective Provisions; Registration Rights; Founder's Activities; Resale Restrictions; Information Rights; Due Diligence; Summary; Chapter 7: Go-to-Market
- Two Types of MarketsKey Marketing Metrics; Partnerships; Viral Distribution; Search Engine Optimization (SEO); Meetups; PR; The Celebrity Factor; Summary; Chapter 8: The Financials; Accounting Fundamentals; Conservativism; Income Statement; Cost of Revenue; Gross Profit; Marketing and Sales; Research and Development; General and Administrative; Net Income; The Balance Sheet; Assets; Cash and Cash Equivalents, and Marketable Securities; Accounts Receivable; Prepaid Assets; Property and Equipment; Goodwill; Liabilities and Stockholders' Equity; Statement of Cash Flows
- Cash Flows from Operating Activities
