The innovative lean machine synchronizing people, branding, and strategy to win in the marketplace
Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow rea...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press
[2015]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628760506719 |
Tabla de Contenidos:
- Front Cover; Contents; Preface; Acknowledgments; Introduction; About the Author; Chapter 1: An Effective Business; Chapter 2: Visual Branding; Chapter 3: Being First; Chapter 4: Brand Focus; Chapter 5: Effective Brand Communication; Chapter 6: Brand Credentials; Chapter 7: The Cross-Functional Entrepreneur; Chapter 8: Competence and Character: The Core of Trust and Leadership; Chapter 9: Tools and Purpose; Chapter 10: Visual Strategy; Chapter 11: A Qualitative View of Strategy; Chapter 12: A Quantitative View of Strategy; Chapter 13: A Study of Function and Emotion
- Chapter 14: Building Effective TeamsChapter 15: Aligning Business Activities; Epilogue; Notes; Back Cover
