Best practices for graphic designers packaging : an essential guide for implementing effective package design solutions
Best Practices for Graphic Designers, Packaging , takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of pa...
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Beverly, Massachusetts :
Rockport Publishers
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628756006719 |
Tabla de Contenidos:
- ""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE""
- ""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR""
