Handbook of strategic account management : a comprehensive resource

Handbook of strategic account management a comprehensive resource

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...

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Detalles Bibliográficos
Otros Autores: Woodburn, Diana, author (author), Wilson, Kevin, 1947- author (cover designer), Cylinder, cover designer
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, England : Wiley 2014.
Edición:1st edition
Materias:
Selling > Key accounts.
Marketing > Key accounts.
Customer relations.
Sales management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628747206719

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