The myths of creativity the truth about how innovative companies and people generate great ideas
"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we m...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, California :
Jossey-Bass
2014.
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| Edición: | First edition |
| Colección: | BUSS 2066 : Creativity and Innovation ;
Burkus |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628746106719 |
Tabla de Contenidos:
- Cover; Title page; Copyright page; Dedication; Contents; 1: The Creative Mythology; 2: The Eureka Myth; 3: The Breed Myth; 4: The Originality Myth; 5: The Expert Myth; 6: The Incentive Myth; 7: The Lone Creator Myth; 8: The Brainstorming Myth; 9: The Cohesive Myth; 10: The Constraints Myth; 11: The Mousetrap Myth; Notes; Acknowledgments; About the Author; Index
