The myths of creativity the truth about how innovative companies and people generate great ideas
"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we m...
| Main Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco, California :
Jossey-Bass
2014.
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| Edition: | First edition |
| Series: | BUSS 2066 : Creativity and Innovation ;
Burkus |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628746106719 |
