Mobile electronic commerce foundations, development, and applications
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. This book addresses the role of industry, academia, scientists, engine...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press
[2015]
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| Edición: | 1st edition |
| Colección: | Industrial and systems engineering series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628745006719 |
Tabla de Contenidos:
- Front Cover; Contents; Preface; Editor; Contributors; chapter 1: Enhancing the effectiveness of mobile electronic commerce strategy : A customer orientation approach; chapter 2: Dominant issues and conceptual approaches in mobile business research from 2005 to 2013; chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network; chapter 4: Security of wireless ad hoc network; chapter 5: Mobile social networking service users' trust and loyalty : A structural approach
- chapter 6: Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experiencechapter 7: Moving toward a mobile website for www.india.gov.in; chapter 8: Security in mobile electronic commerce; chapter 9: Enhancing electronic commerce with hybrid mobile application development architecture; chapter 10: Using the Apache Cordova open source platform to develop native mobile applications; chapter 11: MobiCash : Smart mobile payment system; chapter 12: Mobile electronic commerce development
- chapter 13: Mobile advertising : The Indian perspectivechapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries; chapter 15: Security intelligence for healthcare mobile electronic commerce; chapter 16: Automated teller machine and mobile phone interface in a developing banking system; chapter 17: Mobile content and applications value networks : Evidence from the Italian mobile telecommunications market; chapter 18: Segmenting, targeting, and positioning of mobile payment services
- chapter 19: Success factors influencing consumers' willingness to purchase brands advertised through the mobile phonechapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision; chapter 21: Strategic and tactical issues with Apple's mobile maps; Back Cover
