The spark : how to ignite and lead business creativity

The spark how to ignite and lead business creativity

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels at Sky) Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small,...

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Detalles Bibliográficos
Otros Autores: Orme, Greg, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England ; New York, New York : Pearson [2014]
Edición:1st edition
Colección:Financial Times
Materias:
Technological innovations.
New products.
Diffusion of innovations.
Creative thinking.
Creative ability in business.
Libros electrónicos.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628735606719
Tabla de Contenidos:
  • Cover
  • Contents
  • About the author
  • Publisher's acknowledgements
  • Author's acknowledgements
  • Introduction: The Spark
  • Habit 1: Start an electric conversation
  • Habit 2: Break the management rules
  • Habit 3: Lead the creative choices
  • Habit 4: Become a talent impresario
  • Habit 5: Know why you do what you do
  • Habit 6: Connect through shared values
  • Habit 7: Build a business playground
  • Habit 8: Balance focus with freedom
  • Habit 9: Demolish idea barriers
  • Habit 10: Encourage collisions
  • Ten creative business myths debunked
  • Index.

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