Personal branding for dummies
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in car...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
2012.
Hoboken, NJ : 2012. |
| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628731906719 |
Tabla de Contenidos:
- Personal Branding For Dummies; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Why Is Personal Branding Important?; Chapter 1: Showing the World Who You Are; Discovering Personal Branding; Figuring Out Who You Really Are; Owning the Business of You; Communicating Your Brand; Thriving in Your Brand Ecosystem; Chapter 2: Appreciating the Power of Branding
- Eyeing Corporations: Your Initiation into the Purpose of BrandingConsidering Elements of the Most Successful Corporate Brands; Examining How a Few Famous Brands Create Connections; Embracing the Idea of Marketing Yourself; Chapter 3: Case Studies in Personal Branding Success; Measuring the Brands of Media and Business Moguls; Studying How Sports Figures Brand Themselves; Creating an Entertaining Brand; Putting Public Figures in the Spotlight; BigLeague Executives: Mirroring a Corporate Brand with a Personal Brand; Watching Famous Personal Brands Take a Dive ( and Sometimes Rebound)
- Part II: Knowing Your BrandChapter 4: Defining Who You Are; Identifying What Matters to You; Realizing What You're Naturally Good At: Your Strengths and Uniqueness; Figuring Out What Else You Bring to the Table; Gaining a 360o View of Yourself; Bridging Who You Are and What You Want; Chapter 5: Spotting Your Target Audience; Recognizing Who You're Trying to Reach; Researching Your Targets; Aligning Yourself with Your Target Market; Developing a Target Market Positioning Statement; Chapter 6: Knowing Your Niche - and Your Competitors; Owning the Business - of You; Differentiating Your Brand
- Understanding Contenders for Your Target MarketChapter 7: Crafting Your Personal Brand Profile; Compiling Your Personal Brand Profile; Developing Your Unique Promise of Value and Personal Brand Statement; Gearing Up for Your Personal Brand Strategy; Chapter 8: Writing Your Story; Why People Like Stories; Using Storytelling to Illustrate Your Life; Crafting Your Personal Commercial; Practicing Your Pitch; Part III: Communicating Your Brand with the World; Chapter 9: Branding Your Traditional Communication Tools; Setting Yourself Up for Success: Branded Job Search Documents
- Taking Your Message PublicChapter 10: Communicating Your Brand Online; Determining Your Online Message; Attracting Your Audience to a Profile Hub; Setting Up a Website; Becoming a Blogger; Showcasing Your Personal Brand on LinkedIn; Bonding with Facebook: Key Factors for Building Your Reputation; Getting Connected with Google+; Tweeting on Twitter; Publishing an Electronic Newsletter (Or Not); Posting Videos; Podcasting; Measuring Your Online Reputation; Combating a Regretful Online Identity; Chapter 11: Planning Your Personal Brand Communications
- Laying the Groundwork for Your Communications Strategy
