Revenue disruption game-changing sales and marketing strategies to accelerate growth

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is...

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Detalles Bibliográficos
Autor principal: Fernandez, Phil , 1960- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley c2012.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628728106719
Tabla de Contenidos:
  • It's the buyer, stupid
  • The selling cry of the lonely hunter
  • Before and after mad men : a brief history of marketing
  • Demand generation emerges.