Financial services marketing an international guide to principles and practice
This fully updated and revised second edition draws on global business cases from both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention.With new case studies and vignettes and a new companion w...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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London ; New York :
Routledge
c2013.
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| Edición: | 2nd ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628710006719 |
