@ your service how to attract new customers, increase sales, and grow your business using simple customer service techniques
"A guide to refocusing your business on those who matter most: customers and employees.Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their prod...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628704306719 |
Tabla de Contenidos:
- At Your Service: How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques; Contents; Foreword: Jeff Jarvis; Foreword: Brian Solis; Acknowledgments; Chapter 1: This Could Be Your Brand; Chapter 2: Welcome to Our World of @YourService; Chapter 3: It Starts with a Capital C; Chapter 4: Do You Tell Your Customers Not to Call You?; Chapter 5: Let Me Check with My Boss; Chapter 6: The Social Media Hype; Chapter 7: The Starting Point; Chapter 8: The Snarky Web; Chapter 9: Scalable Intimacy; Chapter 10: Intimate Connections
- Chapter 11: The Social BusinessChapter 12: Connecting; Chapter 13: The First Weeks at Comcast; Chapter 14: What Is Your Customer Guarantee?; Chapter 15: Tweet Tweet; Chapter 16: Driving Change in an Organization; Chapter 17: Social Customer Service Is a Failure; Chapter 18: An Inside Look at a Call Center; Chapter 19: The Basic Tenets of Service; Chapter 20: Is Service One of Your Values?; Chapter 21: Do You Trust Your Service Team?; Chapter 22: The Tail Wagging the Dog; Chapter 23: How Do You Speak?; Chapter 24: Startle Your Customer; Chapter 25: Responding to Social Media Crisis
- Chapter 26: Doing Social GoodChapter 27: Scale of Change; Chapter 28: Who Is Your Chief Customer Officer?; Chapter 29: The Power in You; Chapter 30: The Relationship Hub; Index
