Engagement marketing how small business wins in a socially connected world

A definitive guide to growing your small business through ""Engagement Marketing"" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media-and its nimble partner, mobile technology-it's now easier than eve...

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Bibliographic Details
Main Author: Goodman, Gail F., 1960- (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley c2012.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628694506719
Description
Summary:A definitive guide to growing your small business through ""Engagement Marketing"" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media-and its nimble partner, mobile technology-it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the
Item Description:Includes index.
Physical Description:1 online resource (222 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781280591266
9786613621092
9781118223789