Brand Bible : the complete guide to building, designing, and sustaining brands

Brand Bible the complete guide to building, designing, and sustaining brands

Brand Bible is a comprehensive resource on brand design fundamentals.

Bibliographic Details
Main Author: Millman, Debbie (-)
Format: eBook
Language:Inglés
Published: Beverly, Mass. : Rockport Publishers c2012.
Edition:1st edition
Subjects:
Branding (Marketing)
Brand name products.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628687806719
Description
Summary:Brand Bible is a comprehensive resource on brand design fundamentals.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (313 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781610581981

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