Taming the big data tidal wave finding opportunities in huge data streams with advanced analytics
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior.... As you drive to the store to buy the computer bundle, you get an offer for a discounted coffe...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2012.
|
| Edición: | 1st edition |
| Colección: | Wiley and SAS business series.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628685006719 |
Tabla de Contenidos:
- Taming the Big Data Tidal Wave; Contents; Foreword; Preface; Acknowledgments; PART ONE: The Rise of Big Data; CHAPTER 1: What Is Big Data and Why Does It Matter?; WHAT IS BIG DATA?; IS THE "BIG" PART OR THE "DATA" PART MORE IMPORTANT?; HOW IS BIG DATA DIFFERENT?; HOW IS BIG DATA MORE OF THE SAME?; RISKS OF BIG DATA; WHY YOU NEED TO TAME BIG DATA; THE STRUCTURE OF BIG DATA; EXPLORING BIG DATA; MOST BIG DATA DOESN'T MATTER; FILTERING BIG DATA EFFECTIVELY; MIXING BIG DATA WITH TRADITIONAL DATA; THE NEED FOR STANDARDS; TODAY'S BIG DATA IS NOT TOMORROW'S BIG DATA; WRAP-UP; NOTES
- CHAPTER 2: Web Data: The Original Big DataWEB DATA OVERVIEW; WHAT WEB DATA REVEALS; WEB DATA IN ACTION; WRAP-UP; NOTE; CHAPTER 3: A Cross-Section of Big Data Sources and the Value They Hold; AUTO INSURANCE: THE VALUE OF TELEMATICS DATA; MULTIPLE INDUSTRIES: THE VALUE OF TEXT DATA; MULTIPLE INDUSTRIES: THE VALUE OF TIME AND LOCATION DATA; RETAIL AND MANUFACTURING: THE VALUE OF RADIO FREQUENCY IDENTIFICATION DATA; UTILITIES: THE VALUE OF SMART-GRID DATA; GAMING: THE VALUE OF CASINO CHIP TRACKING DATA; INDUSTRIAL ENGINES AND EQUIPMENT: THE VALUE OF SENSOR DATA
- VIDEO GAMES: THE VALUE OF TELEMETRY DATA TELECOMMUNICATIONS AND OTHER INDUSTRIES: THE VALUE OF SOCIAL NETWORK DATA; WRAP-UP; PART TWO: Taming Big Data: The Technologies, Processes, and Methods; CHAPTER 4: The Evolution of Analytic Scalability; A HISTORY OF SCALABILITY; THE CONVERGENCE OF THE ANALYTIC AND DATA ENVIRONMENTS; MASSIVELY PARALLEL PROCESSING SYSTEMS; CLOUD COMPUTING; GRID COMPUTING; MAPREDUCE; IT ISN'T AN EITHER/OR CHOICE!; WRAP-UP; NOTES; CHAPTER 5: The Evolution of Analytic Processes; THE ANALYTIC SANDBOX; WHAT IS AN ANALYTIC DATA SET?; ENTERPRISE ANALYTIC DATA SETS
- EMBEDDED SCORING WRAP-UP; CHAPTER 6: The Evolution of Analytic Tools and Methods; THE EVOLUTION OF ANALYTIC METHODS; THE EVOLUTION OF ANALYTIC TOOLS; WRAP-UP; NOTES; PART THREE: Taming Big Data: The People and Approaches; CHAPTER 7: What Makes a Great Analysis?; ANALYSIS VERSUS REPORTING; ANALYSIS: MAKE IT G.R.E.A.T.!; CORE ANALYTICS VERSUS ADVANCED ANALYTICS; LISTEN TO YOUR ANALYSIS; FRAMING THE PROBLEM CORRECTLY; STATISTICAL SIGNIFICANCE VERSUS BUSINESS IMPORTANCE; SAMPLES VERSUS POPULATIONS; MAKING INFERENCES VERSUS COMPUTING STATISTICS; WRAP-UP
- CHAPTER 8: What Makes a Great Analytic Professional?WHO IS THE ANALYTIC PROFESSIONAL?; THE COMMON MISCONCEPTIONS ABOUT ANALYTIC PROFESSIONALS; EVERY GREAT ANALYTIC PROFESSIONAL IS AN EXCEPTION; THE OFTEN UNDERRATED TRAITS OF A GREAT ANALYTIC PROFESSIONAL; IS ANALYTICS CERTIFICATION NEEDED, OR IS IT NOISE?; WRAP-UP; CHAPTER 9: What Makes a Great Analytics Team?; ALL INDUSTRIES ARE NOT CREATED EQUAL; JUST GET STARTED!; THERE'S A TALENT CRUNCH OUT THERE; TEAM STRUCTURES; KEEPING A GREAT TEAM'S SKILLS UP; WHO SHOULD BE DOING ADVANCED ANALYTICS?; WHY CAN'T IT AND ANALYTIC PROFESSIONALS GET ALONG?
- WRAP-UP
