Building a digital analytics organization create value by integrating analytical processes, technology, and people into business operations

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to r...

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Detalles Bibliográficos
Autor principal: Phillips, Judah (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson 2013, 2014.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628672106719

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