Google Analytics integrations
A roadmap for turning Google Analytics into a centralized marketing analysis platform With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Indiana :
Wiley
2015.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628667306719 |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Chapter 1 Implementation Best Practices; Planning Your Implementation; 1. Define Business Goals; 2. Build Key Performance Indicators; 3. Collect Data; 4. Analyze Data; 5. Test Alternatives; 6. Implement Insights; Implementing and Customizing Your Code; Cross Domain Tracking; Enhanced Ecommerce; Custom Dimensions; Download Clicks; Advanced Content Tracking; Troubleshooting Code Implementation; Setting Up the Google Analytics Interface; Setting Up Goals; Focusing on Potential Customers; Removing Parameters That Do Not Point to Unique Content
- Eliminating Duplicate Pages Setting Up Site Search; Enabling Display Advertising and Demographics Reports; Excluding Referrals; Tagging Your Inbound Traffic; Tagging Custom Campaigns; Tagging FeedBurner Traffic; Managing Your Implementations Effectively; Creating Raw Data and Staging Views; Creating an Analytics Staging Property; Keeping Track of Implementation and Configuration Changes; Keeping Track of External and Overall Changes with Annotations; Summary; Part I Official Integrations; Chapter 2 AdWords Integration; Integrating Ad Words and Google Analytics; Linking Ad Words and Analytics
- Deleting and Editing the Google Analytics and Ad Words Link Top 10 Causes of Google Analytics and Ad Words Data Discrepancies; Integration Data, Structure, and Standard Reports; Ad Words Dimensions and Metrics in Google Analytics; Ad Words Account Structure Overview; Ad Words Standard Reports Overview; Optimizing Ad Words Performance Using Google Analytics; Identifying Winners and Losers-The ABC Framework; Finding Negative Keywords with Custom Reports; Creating Remarketing Lists Using Google Analytics Data; Optimizing Shopping Campaigns; Summary; Chapter 3 Ad Sense Integration
- Integrating Ad Sense and Google Analytics Linking Analytics to Ad Sense; Linking Multiple Ad Sense Accounts and/or Google Analytics Properties; Unlinking and Managing Access to Data; Data Discrepancies Between Google Analytics and Ad Sense; Analyzing Ad Sense Effectiveness Using Google Analytics; Ad Sense Overview; Ad Sense Pages; Ad Sense Referrers; Google Analytics Dashboard to Monitor Ad Sense Performance; Summary; Chapter 4 Mobile Apps Integrations; Viewing Google Play and iTunes Data on Google Analytics; Android SDK v4: Setting Up Install Tracking and Campaign Measurement
- iOS SDK v3: Setting Up Install Tracking and Campaign Measurement Analyzing Mobile Apps-The Full Customer Journey; Sources Reports; Google Play Referral Flow Report; Summary; Chapter 5 Webmaster Tools Integration; Linking Webmaster Tools to Google Analytics; Analyzing Webmaster Tools Data on Google Analytics; Queries Report; Landing Pages; Geographical Summary; Summary; Chapter 6 YouTube Integration; Integrating YouTube Into Google Analytics; YouTube Video Tracking in Google Analytics Using Google Tag Manager; Implementation Details; Custom Report to Monitor Video Performance; Summary
- Part II Custom Integrations
