Wired and dangerous how your customers have changed and what to do about it
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Berrett-Koehler Publishers
c2011.
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| Edición: | 0 ed |
| Colección: | Bk Business
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628658106719 |
Tabla de Contenidos:
- pt. 1. The situation
- pt. 2. The resolution
- pt. 3. Suggestions for partnering with customers.
