The little book of big packaging ideas

A volume “packed“ with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.

Bibliographic Details
Main Author: Fishel, Catharine M. (-)
Other Authors: King-Gordon, Stacey
Format: eBook
Language:Inglés
Published: Beverly, Mass. : Rockport Publishers 2007.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628654106719
Description
Summary:A volume “packed“ with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (353 p.)
ISBN:9781616736453