Managing product management empowering your organization to produce competitive products and brands
Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to cre...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
[2012]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628649606719 |
Tabla de Contenidos:
- Intro
- Contents
- Prologue
- Introduction: Why Product Management Matters to Your Company
- Module I: Context
- Chapter 1 Reinventing the Wheel-for the Last Time
- Chapter 2 Designing an Organizational Strategy for Product Management
- Case Study I: Spotlight on Product Management Excellence: Thomas & Betts
- Module II: Clarify
- Chapter 3 Everyone is in the Product Management Sandbox
- Chapter 4 Solving the Puzzle of the Product Management Organization
- Case Study II: Spotlight On Product Management Excellence: Td Canada Trust
- Module III: Cultivate
- Chapter 5 Clarifying the Role of the Product Manager to Improve Staffing Strategies
- Chapter 6 Cultivating and Shaping Product Managers
- Case Study III: Spotlight on Product Management Excellence: Fedex Services
- Module IV: Continuity
- Chapter 7 Building a Knowledge-based Community of Practice for Product Management
- Chapter 8 Designing and Sponsoring Cross-functional Product Teams
- Chapter 9 Embedding a Governing Model for Sustaining Product Management
- Case Study IV: Spotlight on Product Management Excellence: Jetblue Airways
- Epilogue
- Bibliography
- Index.
