Supercommunicator explaining the complicated in a digital age

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-centur...

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Bibliographic Details
Other Authors: Pietrucha, Frank J., author (author)
Format: eBook
Language:Inglés
Published: New York : American Management Association 2014.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628649006719
Description
Summary:In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Whether you're working in the tech industry, city government, health care, law--almost anywhere--Supercommunicator explains step by step how you can turn complicated concepts into meaningful and compelling messages sure to win hearts, minds, and budgets.
Item Description:Includes index.
Physical Description:1 online resource (284 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9780814433690