Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

Kiss, bow, or shake hands, sales and marketing the essential cultural guide--from presentations and promotions to communicating and closing

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from...

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Detalles Bibliográficos
Otros Autores: Morrison, Terri, author (author), Conaway, Wayne A., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill [2012]
Edición:1st edition
Materias:
Business etiquette.
Business communication.
Intercultural communication.
Marketing > Cross-cultural studies.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628647706719
Tabla de Contenidos:
  • Cover
  • Contents
  • Foreword
  • Preface
  • Acknowledgments
  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Indonesia
  • Italy
  • Japan
  • Mexico
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • United States of America
  • Appendix A: International Dining, Drinking, and Delicacies
  • Appendix B: Dangerous Diversions and Reliable Trade Resources
  • Index.

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