Online reputation management for dummies
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to...
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
John Wiley & Sons
c2012.
Hoboken, New Jersey : 2012. |
| Edición: | 1st edition |
| Colección: | --For dummies.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628641006719 |
Tabla de Contenidos:
- Online Reputation Management For Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Getting Started with Online Reputation Management; Chapter 1: Understanding Online Reputation Management; What Is Online Reputation Management?; Monitoring with Aggregators; Using Analytics; Tracking Your Trends via Social Media Measurement Tools; Taking Advantage of Memes
- Qualifying Different ApproachesChapter 2: Determining Your Online Reputation Management Approach; Assessing Your Needs; Building Your Stable Foundation; Securing Your Brand's Accounts; Part II: Organizing Your Teams; Chapter 3: Creating Your Everyday Team; Organizing Your Team; Creating an Easy-to-Follow System for Your Team; Recruiting Your Team; Looking to In-house Geeks for Support; Motivating Your Team; Chapter 4: Recruiting Professionals for Your Crisis Team; Creating Your Crisis Response Team; Evaluating Impact and Credibility; Creating Your Employee Online Reputation Policy
- Creating Your Crisis Response SystemPart III: Listening Is Love; Chapter 5: Choosing Your Best Monitoring Tools; Monitoring Matters; Introducing the Tools; Chapter 6: Researching Your SEO Keywords; Defining Social SEO; Improving Your SEO and Why It's Important; Building a Solid SEO Foundation for Your Site; Assessing Your Competition; Researching Your SEO Keywords; Incorporating Your Keywords; Taking Advantage of Trends; Chapter 7: Setting Up Your Listening Tools; Creating Your Google Alerts; Setting Up Your Google Analytics; Saying Hello to HootSuite; Introducing Yahoo! Pipes
- Part IV: Establishing Your ReputationChapter 8: Engaging Easily via Social Media; Developing Your Brand's Voice; Identifying Your Audiences; Empowering Your Social Media Team and Employees; Customizing Your Strategy for Mobile Users; Chapter 9: Claiming Your Brand Online; Establishing Your Brand Online; Using the New Media Shift to Your Advantage; Being Seen in All the Right Places; Chapter 10: Creating Great Messages; Balancing Meaning with Buzz; Adapting Your Message; Organizing Your Team's Approach; Keeping It Fresh; Maintaining a Sense of Humor
- Chapter 11: Tapping In to Focused Interest GroupsDefining Influence Online; Considering Individual Influencers; Checking out Community Groups; Review Sites; Chapter 12: Writing Your Way to the Top; Infusing Your Content with SEO Keywords; Capturing Attention with Catchy Titles; Priming Your Audience's Anticipation; Weekly Schedules for Blogs; Periodic Schedules for E-Books; Fanning the Flames of Positive Engagement; Jump-Starting Your Blog; Chapter 13: Using Visuals to Spread Your Message; Working with Infographics; Improving Your Images; Sharing Your Images on Social Networks
- Concocting Viral Videos
