Corporate entrepreneurship how to create a thriving entrepreneurial spirit throughout your company
Beat the competition with INTERNAL INNOVATION If 3M’s corporate leadership hadn’t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . . Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering...
| Autor Corporativo: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628638006719 |
Tabla de Contenidos:
- Entrepreneurship and corporate entrepreneurship
- Behavioral aspects of corporate entrepreneurship
- Understanding and managing the entrepreneurial process
- Identifying, evaluating and selecting the opportunity
- Locating the venture in the organization
- Organizing the venture
- Controlling the venture
- The internal politics of venturing
- Developing the business plan
- Selecting, evaluating and compensating corporate entrepreneurs
- Funding the venture
- Implementing corporate venturing in your organization.
