Contextual pricing the death of list price and the new reality
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “ Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your co...
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
[2012]
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628637206719 |
Tabla de Contenidos:
- The journey from product to context
- Context and the death of list price
- Why value matters less with competition
- Which contexts matter to you?
- Living in the digital world
- Antidotes to price pressure
- Pricing for poets, and profit maximizers
- Price structure
- Scientific bundling and tiering
- Dangerous ways to reduce or increase price
- Pricing programs and the marketing mix
- Segmentation, context and time
- The hinge of fate : pricing strategy
- Higher return : introductory pricing strategies
- Brand, messaging and competition
- Tools for management
- First steps and missteps
- Cheap and cheerful pricing tools
- Key contextual data is not in your company's database
- An enabling systems architecture
- Creative pricing.
