Cita APA (7a ed.)

Docters, R. G., Barzelay, M., Hanson, J., & Nguyen, C. (2012). Contextual pricing: The death of list price and the new reality. McGraw-Hill.

Cita Chicago Style (17a ed.)

Docters, Robert G., Michael Barzelay, John Hanson, y Cecilia Nguyen. Contextual Pricing: The Death of List Price and the New Reality. New York: McGraw-Hill, 2012.

Cita MLA (9a ed.)

Docters, Robert G., et al. Contextual Pricing: The Death of List Price and the New Reality. McGraw-Hill, 2012.