Social media marketing for dummies eLearning kit
Valuable kit teaches social media marketing to learners of all levels If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2012.
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| Edición: | 1st edition |
| Colección: | --For dummies
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628630006719 |
Tabla de Contenidos:
- Social Media Marketing eLearning Kit For Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Kit; How This Book Is Organized; How This Book Works with the Electronic Lessons; Conventions Used in This Book; Foolish Assumptions; Icons Used in This Kit; Class Is In; Lesson 1: Getting Started with Social Media Marketing; Understanding Social Authority and Why You Want It; Developing Your Branded Look; Setting Up Foundational Accounts; Summing Up; Know This Tech Talk
- Lesson 2: Creating Your Strategic Marketing and Management PlanPutting Together Your Marketing Plan; Creating Social Press Releases; Getting Organized; Summing Up; Know This Tech Talk; Lesson 3: Social Media Marketing on Twitter; Attracting a Twitter Audience; Following and Creating Twitter Lists; Talking It Up on Twitter Chat; Going beyond Twitter; Summing Up; Know This Tech Talk; Lesson 4: Social Media Marketing on Facebook; Getting Started with Facebook; Integrating Your Commerce; Creating a Facebook Ad; Going Mobile with Places and Check-In Deals; Summing Up; Know This Tech Talk
- Lesson 5: Social Media Marketing on LinkedInFilling In Your Profile; Exploring the Home Tab; Finding Your Way Around LinkedIn; Posting, Messaging, and Making Connection Requests; Asking and Answering Questions to Attract New Customers; Joining Groups to Find New Customers; Using the Search Tools to Find New Clients or Customers; Creating and Marketing Events; Advertising on LinkedIn; Summing Up; Know This Tech Talk; Lesson 6: Social Media Marketing on YouTube; Using YouTube in Your Overall Social Media Marketing Plan; Setting Up Your YouTube Channel; Subscribing to Channels; Sending Bulletins
- Creating and Using YouTube HTML Embed CodeMaximizing the SEO of Your Videos; Optimizing through the Info and Settings Tab; Annotating Video with the Annotations Tab; Using the Captions and Subtitles Tab; Becoming Friends; Building Social Status through Commenting and Liking; Sharing through YouTube; Curating a Great Playlist for Marketing; Summing Up; Know This Tech Talk; Lesson 7: Social Media Marketing with Geolocation and Location Platforms; Understanding Geolocation-and Location-based Marketing Strategies; Foursquare; Gowalla; Checking Out the Other Guys; Summing Up; Know This Tech Talk
- Lesson 8: Analysis and Calculation: Figuring Your Social ROIUnderstanding How to Calculate and Analyze Your ROI; The Big Four's Built-In Analytics; Finding Other Useful Analyzers; Summing Up; Know This Tech Talk; About the CD; System Requirements; Launch Instructions; Operation; Troubleshooting; Index; End-User License Agreement
