Copywriting successful writing for design, advertising and marketing
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communicati...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub
2009.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628619106719 |
Tabla de Contenidos:
- Getting To Grips With Copywriting
- Art Of Writing Great Copy
- Writing For Advertising And Direct Marketing
- Writing For Retailing And Products
- Writing For Catalogs
- Writing For Company Magazines And Newsletters
- Writing For Websites And Digital Formats
- Writing For Brand, Marketing, And Internal Communications.
